For the first time in its history, McDonald’s is letting kids redesign the Happy Meal box — however it’s not for branding, but for their well-being. The company has rolled out a limited-edition “Draw ...
Back in 1979, McDonald's ad exec Bob Bernstein had a lightbulb moment: Why not turn the packaging itself into the main attraction and toss in a toy? And with that, the first McDonald's U.S. Happy Meal ...
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