COMMENTARY--Beyond the occasional round of solitaire or a few minutes at a digital pinball machine, I've never played computer games. I've never understood the appeal of interacting--often ...

A screenshot of the ad showing the Xbox app running on an Amazon Fire Stick. The biggest text reads “Play Xbox games. No console required.” Screenshot: Xbox / Kotaku An incredible new ad from Xbox ...

A new Xbox Series X commercial from Microsoft stars Daniel Kaluuya from Get Out and Black Panther, and it goes places. The commercial takes Kaluuya from his home to the peak of his own created world.

With the launch of both the Xbox Series X and the PS5 set to arrive in about five weeks (holy smokes that's wild) the marketing for each brand is starting to kick in to high gear. In the case of the ...

is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 years. Microsoft is launching its marketing campaign for its next-gen Xbox Series X and ...

For the longest time, PlayStation has basically been the king of weird-ass video game marketing. Within the past year alone, Sony has put out weird ads that feature a man flooding the world with his ...

Microsoft put out a new holiday commercial this week to set the mood for the season while showing off some of the most popular games that fall under its umbrella. While the commercial is technically a ...

Microsoft has released its holiday commercial, and it's rather cute. The commercial shows a dog being ignored by the family as it busies itself with Halo, Microsoft Flight Simulator, Minecraft, and ...

TL;DR: Microsoft and Samsung collaborated on an Xbox commercial directed by David Fincher, known for his dark thrillers. The ad features Horatio, an anthropomorphic rat, navigating the monotony of ...

As the holidays rapidly approach, it almost seems tradition to expect some cute, holiday-themed commercials from a variety of companies. While most of these commercials may feature Santa or a ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. This year's Microsoft holiday commercial features a dog dreaming about meeting his dog friends in ...