There’s been a new development in the ongoing dispute between viewership measurement company Nielsen and Paramount Global, the parent company of the CBS broadcast network. According to a recent report ...

Nielsen has removed some of Paramount Global’s data for advertising measurement in a new product update. The move comes as the two parties have been locked in a contract renewal dispute that has ...

Looking to provide deeper insights into into consumer TV viewing data, Nielsen’s local TV ratings will add "big data" from set-top boxes and smart TV platforms and services to its local viewer panels ...

Nielsen wants to regain its reputation as a fully accredited TV measurement service. On Wednesday, Nielsen notched a bit closer to that goal with its announcement of Media Rating Council accreditation ...

Another major change is likely coming this fall to Nielsen’s tabulation of television audiences—rendering a further round of significant viewership impacts to networks and leagues. With that pilot ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

Television, digital, and social media tend to dominate many major marketing budgets, but as marketers seek to optimize their strategies and determine which channels deliver the best return on ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

Did the audio content creation and distribution company led by Mary Berner share proprietary radio station ratings data with Eastlan Ratings, the lone alternative to Nielsen Audio in small and ...