What is CRM in today’s marketing environment? It used to stand for Customer Relationship Management – in other words, the way in which businesses manage the communication and messages to and from ...

Ask a technology vendor, a marketing thought leader and a company CEO to define social CRM and the fact that you’ll get three decidedly different answers says much about where the market is right now.

Email ranks as one of the leading tools now being utilized in B2B CRM systems, according to The 2024 State of CRM report, a new study by Sugar.com. Of the marketers polled, 46% have added email ...