Clint Poole is the Vice President of Global Marketing at Lionbridge. He joined the company in 2012, bringing over a decade of experience in developing and enhancing brands and improving marketing ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...

Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few. Last year, the top-grossing apps globally were Chinese-developed, ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more precisely and efficiently. Below are some of the latest practices that startups ...

Drawing on inspiring examples from leading brands and our own successful expansions into various markets, here are some insights to help you expand your business globally in the most effective way.

How should a high performing marketing team be structured, run, and fit within an organisation with an international or global operation and footprint? This model looks at different structures and ...

Any company looking for new ways to extend its brand or access overseas markets has a whole range of options. One route that has become increasingly popular in recent years, with the move towards ...

In April, one year after embracing AI, Chinese marketing agency group BlueFocus released its annual report. Revenue in 2023 reached 52.61 billion RMB (US$7.26 billion), an increase of over 43% from ...

This is Vancouver International Airport's strategy for marketing and attracting new airlines and routes serving Canada's ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...