Pacsun CEO Brie Olson shares why the future of branding depends less on marketing to young consumers and more on building ...

At Cannes Lions, we spoke to CEO Brieane Olson about the retailer’s youth advisory council and her philosophy of brand ...

Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, is introducing the latest collection from its Pac Artist Network in partnership with artist Kristin Konefal. Known for ...

PacSun is meeting young shoppers where they are today — and that’s online. The California-based brand, selling teenage and young adult apparel and accessories, has been leaning on a digital-first ...

While 2025 did not have a song of the summer, it had the denim wars. American Eagle, Gap, Levi’s, Abercrombie and others poured millions into marketing investments and celebrity-driven campaigns, all ...

Brieane Olson, CEO of Pacsun discusses consumer trends amongst the brand's younger audience, and how the inflationary ...

Just in time for spring, Emma Chamberlain's latest collaboration is a must-have for lovers of tie-dye and mom shorts everywhere. Available now, Emma has partnered with Pacsun to drop some exclusive ...

Lyla Biggs, a Pacsun customer, wearing the brand's Casey jeans. Pacsun is leveraging TikTok and its fans and creators to mint viral products on the platform. A case in point is the brand’s Casey jean ...

Add Yahoo as a preferred source to see more of our stories on Google. PacSun, a retail chain with a strong Gen Z consumer base, is launching a resale program powered by ThredUp. The retailer on ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Ahead of the three-day music festival in New York City in June, shop Pacsun x Gov Ball collection. By Rudie Obias All products and services featured are independently chosen by editors. However, ...