Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.

Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising. Unlike big brands with massive budgets, SMBs need strategies that make every dollar count. Here’s how to ...

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

Ad budgets grew in the second quarter of 2025 compared with Q1 across Google paid search, Meta, Amazon Sponsored Products, and YouTube, but TikTok saw ad investments fall as concerns over U.S. tariffs ...

Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...

Apple is once again considering adding advertising to Apple Maps, a move that could help bump up its growing Services revenue even more. In Sunday's "Power On" newsletter, Bloomberg claims Apple is ...

Google and Microsoft allow you to bid on your competitor’s name within keywords (and this right has even been tested in the courts here and here.), but you cannot directly mention a trademarked brand ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...