NFlow study shows combining paid search and organic SEO can increase conversions by up to 30%, based on real campaign ...

In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and ...

Google is updating GA4 attribution models to fix paid search conversion tracking issues. This update will increase conversions attributed to paid search, impacting ad spend. Google recommends ...

When users type your company’s name into Google, they’re ready to convert. But what happens when someone hijacks this attention? Trademark abuse in paid search is a hidden leak in your marketing ...