Here's a look at Team Sprinkles and Team Swirls making their way onto the field to help kick off today's 2025 Pop-Tarts Bowl.

The 2025 Pop-Tarts Bowl is off and running, and in between the action between Georgia Tech and BYU, the two mascots that were ...

WASHINGTON — Pop-Tarts will have new options for breakfast this fall, bringing back a beloved flavor and offering new protein-rich breakfast pastries Kellanova, the company behind Pop-Tarts, said ...

After a three-year absence, Pop-Tarts is bringing back its cherished Frosted Chocolate Chip Cookie Dough flavor this fall. According to AllRecipes, starting in November, the tasty treat is expected to ...

Everyone's favorite non-CFP bowl is back, and this time, it will feature a grand total of six edible Pop-Tarts mascots.

WASHINGTON — Pop-Tarts will have new options for breakfast this fall, bringing back a beloved flavor and offering new protein-rich breakfast pastries Kellanova, the company behind Pop-Tarts, said ...

The Protein Slammin' Strawberry Pop-Tarts pastry had no interest in being cooked on Saturday and bailed out of the bowl game ...