To retain customers long term, businesses must Identify ways to add additional value to current business offerings.

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

In today’s volatile e-commerce environment, because the focus is on price management, the effective use of analytical tools and residential proxies is becoming essential. The use of residential ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Restaurants are no strangers to disruption—but today’s economic headwinds are testing even the most seasoned operators. With dining out now nearly four times more expensive than cooking at home, ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Rye Strategic Partners, LLC - Partners with Startups, Founders & Small Businesses to Drive Growth Through Capital Formation, Go-To-Market Strategy & Operational Support Price joins RSP. LLC as a ...