Product pricing has been an age-old challenge for business leaders: How do you maximize revenue growth without alienating customers? Previously, leaders relied on traditional methods such as cost-plus ...

Prices set without a strategy create confusion, erode margins, and weaken brand trust. The good news is that there is a ...

To retain customers long term, businesses must Identify ways to add additional value to current business offerings.

John Turner is the founder of SeedProd, a popular coming-soon page solution used by over 800,000 websites. When I first started my software company, I wasn’t quite sure how to price my product. This ...

Pricing a product or service is perhaps one of the most difficult areas of new business planning. What price tag can you place on the value that you provide your customers? What's the magic formula?

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Your current pricing model might need updating. Usage-based pricing enables faster iteration, fairer customer relationships, ...

Have you ever asked your paying customers how much your product is worth to them? I do this a lot, and it’s not as scary as it might seem. Often, the majority say the product is worth more than what ...

Great products and services don't guarantee success. You also have to price them correctly. That requires knowing your customers well and what they're willing to pay, as well as what your competitors ...

There’s a fine line all cannabis businesses have to strike when it comes to pricing their products for Wholesale. If you price your products too high, you risk driving away customers. On the other ...