Did you know that promotional products can be an important part of your marketing mix? Promotional products are merchandise that you can have your name and logo printed on and then your company can ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Commercial print service providers (PSPs) are exploring new revenue streams, with promotional products offering a lucrative opportunity. Matt Barnes, executive vice president at the Advertising ...

DAYTON, Ohio--(BUSINESS WIRE)--Standard Register (NYSE: SR), a leading provider of workflow, content and analytics solutions, has been selected as the exclusive provider of promotional marketing ...

Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Successful big and small businesses can attest to the fact that using promotional products often result in more sales and better ROI. Every business owner wants to grow at a rapid rate and still ...

Standard Register has been selected as the exclusive provider of promotional marketing products for Marysville-based Scotts Miracle-Gro Company, the world’s leading marketer of branded consumer lawn ...

SOMERVILLE, Mass.--(BUSINESS WIRE)--Grossman Marketing Group, a 108-year-old, fourth-generation, promotional products and print company, has acquired Logos in Print, a promotional products distributor ...

BR Printers announced the strategic acquisition of Casa del Mar, a San Diego-based Logo Apparel & Promotional Products marketer. A Certified WBE (Women’s Business Enterprise) founded in 1994, Casa del ...

TREVOSE, Pa., Oct. 21, 2025 /PRNewswire/ -- The Advertising Specialty Institute (ASI) today announced the 2025 Counselor Power 50, its annual ranking of the most influential leaders shaping the $26.6 ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...