From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility ...

Small-business owners with limited advertising budgets often have to work twice as hard as their larger counterparts to market their products or services. Direct mail marketing is a tried and true way ...

Promotional merchandising involves employing promotional products to help companies and other organizations advertise their products and services. According to the Advertising Specialty Institute, ...

Billions of dollars are spent annually in North America on promotional items such as T-shirts, pens, hats, and calendars by companies that give these promotional items away to existing and potential ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...