When firms want to determine what their clients want, or what kind of products they should develop, or to determine if a new product will succeed they will do marketing research to find out more ...

A typical article in a top-tier business journal can require as much as $400,000 in academic labor costs (Terwiesch and Ulrich 2014). This estimate raises the question of what makes a contribution ...

All year round, UW-Milwaukee's research vessel, Neeskay, takes researchers out to study the Lake Michigan's changing ecosystem. Last week, it headed out with a different agenda. Capt. Max Morgan ...