Variety

Gamefam CEO on ‘Roblox’ and ‘Fortnite’ Brand-Building for ‘Barbie,’ ‘My Hero Academia,’ New Coldplay Album and More

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft” and turning it into ...
Yahoo

As Hollywood Navigates Roblox and Fortnite, What’s Working — and What Isn’t

Add Yahoo as a preferred source to see more of our stories on Google. Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox ...
GamesIndustry

Gamefam and the business of advertising on game platforms

With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. They host musical concerts, marketing activations, and ...
Variety

As Hollywood Navigates Roblox and Fortnite, What’s Working — and What Isn’t

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox boasted more than 151 million global daily active users. For ...
Hosted on MSN

As Hollywood navigates Roblox and Fortnite, what's working - and what isn't

Here's a stat that might shock anyone who isn't the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox boasted more than 151 million global daily active users. For ...