The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to bring some order to this via the Safe Frame initiative. ExchangeWire ...
After months of writing and speaking about Making Measurement Makes Sense (3MS), on my own and with esteemed colleagues from the buy and sell sides, I’ve learned that redundancy is actually a good ...
The Interactive Advertising Bureau on Monday released updated guidelines for measuring mobile Web advertising in conjunction with the Mobile Marketing Association and the Media Rating Council. The new ...
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