“Faster, Higher, Stronger.” When searching for the best sporting goods, it’s hard not to lean on the English translation of the original Olympic motto. After all, those three objectives are what you ...

SANTA CRUZ — Some of the most popular, high-end recreational products in the world are assembled here in Santa Cruz. They are, literally, here one second and gone the next — off the racks and into the ...

ACTION NEWS EIGHT REPORTER áARIANA JASOá HAS MORE... <PETER ODEHNAL // SANTA CRUZ RESIDENT > 00:20 THEY'RE AN AWESOME WAY TO GET AROUND. PEOPLE LOVE THEM 00:23 <LAURA WILLIAMS // SANTA CRUZ RESIDENT> ...

SANTA CRUZ – The Santa Cruz County Board of Supervisors gave preliminary approval Tuesday to an updated ordinance restricting electronic bikes and scooters from most sidewalks and parks. The move ...

The Santa Cruz County Board of Supervisors voted unanimously to repeal and update a current ordinance to include electric bikes, regulating their use on sidewalks and parks in unincorporated areas.

California-based bicycle brand Santa Cruz is popular for its capable mountain bikes, and has been a staple in the industry for decades now. Like all major bike brands, Santa Cruz has hopped in full ...

“Dad, can I have a mountain bike for Christmas?” “Sure. We can go down to Wal-Mart or Target and pick something out for you.” “We either have to get it online or go down to Santa Cruz, California.” ...

Former Unbound and three-time Life Time Grand Prix overall winner will line up alongside Sofía Gómez Villafañe and Matt Beers ...

CAPITOLA — The Watsonville-based Community Bike Collective and local children’s author Taylor Lahey teamed up Saturday alongside other community organizations such as the Santa Cruz Waldorf School to ...

Santa Cruz Bicycles is a name that popped up in the middle of 1994 in Santa Cruz, California. Originally operating out of a small space the size of a standard garage, the first bike, the Tazmon, was a ...