Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

The internet is experiencing a collective mind-blown moment after a resurfaced discovery suggested that the Vans logo might have a hidden meaning. Since 1966 the skate apparel brand has kept its ...

The first Wendy's menu was only comprised of five items, and while you could enjoy a sweet ice cream treat in the form of the franchise's famous "frosty" and a piping hot bowl of chili, fan-favorite ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.

It’s been four years since the U.S. Space Force unveiled its all-too-familiar logo, establishing itself as the youngest military branch, but with clear signs of an identity issue. If you’ve ever ...

We all may have welcomed or not the arrival of the new year, but be it as it may, 2025 has arrived. We are all on the eve of the celebration of our country’s 250th anniversary as the greatest ...

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third glance ...

Jose is a passionate writer and a video game enthusiast from Argentina. Throughout his career, he has contributed to various entertainment platforms, including the prominent Spanish channel Plano de ...