Warner Bros. Pictures won a bidding war for the online phenomenon. Here's what you need to know.

Hollywood has found its newest obsession, and this meme won't be found in any internet backrooms. Coming out on top of a five-studio bidding war with a massive, multi-million-dollar deal, Warner Bros.

The world is full of sounds, and sound can affect us greatly. Some sounds are pleasant, like the laughter of a small child or a babbling brook in a peaceful forest. Other sounds are unpleasant, like ...