Walmart executives predict that traditional search boxes will become obsolete as the retailer rolls out Sparky, an AI shopping agent designed to handle everything from routine grocery orders to ...

Forbes contributors publish independent expert analyses and insights. Walmart last week unveiled Sparky, a generative AI-powered shopping assistant embedded into the Walmart app. The new AI assistant, ...

Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world’s largest ...

Walmart Inc. (NYSE: WMT) is quietly testing ads inside its new artificial intelligence shopping agent, Sparky — signaling a future where chatbot-powered recommendations become a major money-maker for ...

In today’s Digest, we cover Walmart exploring ads for its Sparky AI shopping agent, Warner Music Group settling with an AI music firm and launching a joint venture, and YouTube trialing new feed ...

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search agent and new ways to monetize chat-driven shopping. In an effort to stay ahead ...