For much of the last decade, sports marketing followed a familiar script: globalisation, digital scale and steadily inflating ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

The 2026 World Cup will be the biggest cultural moment in modern sport. And it’ll also be the biggest wasted opportunity for brands if they stick to the old playbook. Here are the new rules of ...

March Madness. The Olympics. The NBA and NHL playoffs. Brand marketers spend billions on tentpole sporting events annually, but with live sports either canceled or postponed for the year, they must ...

The platform is being introduced at a time when brands are increasing investments around large sporting events such as the ...

Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

Campaign Middle East speaks to industry leaders about how sports marketing has evolved to a reflect of culture, community and ...

The entertainment industry is competitive and the fight for customer discretionary spending is fierce. This means sports organizations can't neglect the marketing aspects of their business or assume ...

NEWARK, Calif., April 30, 2024 (GLOBE NEWSWIRE) -- Sports Marketing USA, a leader in sports fan vacation experiences for more than 30 years, today announced that the company has rebranded as epikkos™.

When Matt Hochberg started Hochberg Sports Marketing in December 2019, he saw an opportunity to gain a foothold in a space where few were looking. He turned his attention to lesser-known athletes in ...

The crossroads of marketing and sports first showed up on the map in a significant way 86 years ago. When a photo of New York Yankees first baseman Lou Gehrig appeared on boxes of the General Mills ...

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's ...