Effective local storytelling shapes public perception more than facts or data alone, because storytelling is an evolutionary survival mechanism. Our brains are wired to learn through narrative, ...

Greg Logan, owner and founder of Narrativity, publishes a 228-page workbook that translates film industry storytelling formulas into practical ...

Facts inform. Stories transform. Throughout human history, storytelling has been a catalyst for connecting generations, sparking movements and driving action. And even as we have moved away from ...

A recent story in The Wall Street Journal highlighted something people in schools and workplaces have long noticed: companies are no longer focused solely on employees who can analyze data or manage ...

What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...