Despite the some $400 billion U.S. businesses spend annually on advertising, tracking those dollars with return-on-investment strategies remains a relatively new, and controversial, concept. In a ...

Seven, one of the nation's largest privately held marketing, creative, and digital talent solutions firms backed by Morgan ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

Unlike many technology-first approaches, Kinetic’s process starts with understanding an organization’s culture, business goals and operational challenges before recommending tools or workflows. The ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Probably not a great one, judging by the many bios I have ...

Opinions expressed by Entrepreneur contributors are their own. Shrinking budgets and rising expectations mean clients demand tangible business outcomes, not just activity or progress. AI is changing ...

Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching on the role that actual humans play in the ad ecosystem.

Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform to enterprise customers. Deloitte and Google ...