The man was new to saltwater surfcasting, so he was forgiven his trespass of not knowing one of the most famous of lures. He looked at the slab of metal dangling from the snap swivel and said, “Do ...

Standing on the shore of a big lake or reservoir with a rod in your hand can be daunting. Still, the fish within that body of water are confined. The same can’t be said of the Atlantic Ocean. Catching ...

Practically any time of day and any time of year, you’ll find folks casting bait into the Atlantic, sticking their poles into a rod holder jabbed into the hard sand, and waiting. But this time of year ...

The i-WING 135 is a 5.3 inch, 1 5/8 ounce lure that brings explosive buzz-crawling action to the topwater world. Built to withstand and dominate monster bass, striper, pike, muskie and murray cod.

Good lures aren’t cheap anymore. Serious anglers understand the value of high-end hooks, sturdy hardware, lasting finishes, and specific actions that discount lures often can’t match. I use quality ...

Whether you’re out fun fishing or competing in a big-money tournament, lure fishing provides the opportunity to cover a lot of ground and a great chance at hooking the fish of a lifetime. We asked top ...

No piece of fishing tackle generates more heated debate than the choice of fishing lures. So with the caveat that there is no “best” fishing lure for each unique angler and body of water, here are ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...