Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. This article is more than 5 years old. A new checkout area of a ...

Brands are drowning in data but still can’t answer the most important question: What’s actually driving growth? Marketing’s purpose is to move the business forward. But in too many boardrooms, that ...

Six months since a group of councils was selected to be part of the expanded test, learn and grow programme, Claire Read investigates what being part of the Cabinet Office scheme has meant, how ...