Procter and Gamble’s Tide has released a major ad campaign featuring actor/comedian Kumail Nanjiani (best known as Dinesh on Silicon Valley and the film The Big Sick) titled “Gonna Need More Tide.” ...

Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign. An instant-win game lets users put their face and voice on the stain, ...

Tide is weaving together a multipart narrative to support its tie-in with the latest MCU installment, which hits theaters May 6. Bullitt, the creative studio on the push, was co-founded by the Russo ...

It took five years of research and effort that even included practically living with consumers for an entire week, but Procter and Gamble and ad agency Saatchi & Saatchi finally came up with a new ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours 6 min ago By Jon Springer - 7 hours 13 min ago By Tim Nudd - 9 hours 8 min ago By Garett Sloane - 10 hours ...