Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

Earning potential: One of TikTok’s most successful affiliates apparently rakes in over $500k – but that’s definitely not ...

In the same report, the results show the food and beverage sector experienced the largest impact from TikTok, which supported a $6.4 billion contribution to GDP and 73,000 jobs in 2023. The ...

Boost your TikTok visibility with these 6 effective strategies to improve your search ranking. Learn tips to enhance ...

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.

As many as “75% of popular songs on TikTok started with a creator marketing campaign,” guesses one major label marketer. Is that a problem?

Little Moons, Duolingo and Elf discuss life after TikTok virality, maintaining momentum and avoiding “audience fatigue”.

Expert insights on which platforms might be able to fill TikTok's shoes if it's banned and how brands can prepare.

Recent surveys indicate that taxes rank among the top financial challenges for full-time influencers, with nearly 40% of self ...

TikTok is key to helping South African small businesses reach a vast audience and thriving in a competitive market.

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...

Jonelle Dholah-Davis didn’t know what Glossier’s new perfumes would smell like, but she knew she wanted both of them. The 28-year-old nail artist in Ontario, Canada, woke up on the morning of Oct. 3, ...