Reebok has unveiled the next generation of the Engine A, using some of the NBA and WNBA's biggest stars to promote the ...

Shoe Palace has announced over 30 immersive fan events, including 21 sneaker releases for 2026 NBA All-Star Weekend.

The brand’s first basketball-specific insole delivers stability, energy return, and locked-in support for fast cuts and ...

Official campaign images, tech specs, and shopping information for New Balance's "Quiet Noise" campaign headlined by Cooper Flagg.

The first month of 2026 is in the books, and there were plenty of footwear highlights throughout the NBA. Usually, January is overshadowed by the preceding holidays and the following All-Star Weekend.

While the NBA season typically ignites interest in basketball footwear in late October, and the holiday shopping season kicks off in earnest in November, a distinct trend has been steadily building ...

Basketball Hall of Famer Michael Jordan was pitched a black mamba shoe line by Nike.