“Major events like Taylor Swift bring visitor spending into Toronto, and that spending circulates long after visitors return home impacting a broad set of businesses. The obvious positive benefit is for hotels, restaurants and other tourism-related ...

Taylor Swift’s Eras tour is expected to bring an economic windfall to Toronto, but questions remain about who will ultimately benefit from it.

But the long-term effects of Swiftonomics remain questionable, as Toronto struggles to attract the same number of annual international visitors it did before the COVID-19 pandemic