Most B2B marketing teams know that video matters, but still struggle to fund and execute on it. LinkedIn reports that 78% of B2B marketers use video as part of their marketing mix, and many plan to do ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

This binary thinking is breaking your pipeline. In my role at LinkedIn, I have access to a unique view of the B2B buying ecosystem. What the data shows is that the most successful companies don’t ...

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive business impact. LinkedIn’s Creative Labs released a comprehensive study on B2B ...

The most talked-about marketing examples often come from iconic B2C brands—Sephora, Starbucks, Airbnb, Netflix. But when I present these to small and midsized B2B companies, they often feel ...

B2B online sales dwarf B2C globally. Here's what procurement and supply chain leaders need to evaluate as digital channels ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before they ever speak to a sales rep. Committees of six to thirteen people weigh ...