It’s tough out there for a customer journey mapper, at least one who is still clinging to the old or legacy ways of ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Answer: Mapping is an important tool for marketers to understand how customers interact with their brand. Consumer Journey Mapping is an important tool for marketers to understand how customers ...

Marketing is increasingly becoming more precise and analytical for accurate audience targeting. It also requires developing a unified customer journey map that covers the entire journey a user has ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It combines analytics, automation, and real-time personalization to increase ...

The Boston Consulting Group's Christine Barton and Mrin Nayak detailed research on the next generation of consumers.

Email, social media and eCommerce. Smartphone, tablet, laptop and addressable TV. Today, the average person will interact with up to seven screens on any given day. For marketers and businesses trying ...