When you look at the specs of a garment containing (or made entirely from) merino, you might see the material listed next to a GSM number. This acronym stands for ‘grams per square metre’ and relates ...

Merino wool is a pretty magical fabric. It’s lightweight, wicks away moisture, resists odors, and helps thermoregulate (that is, it’s breathable). We’ve been shouldering hundreds of garments made from ...

In hip-hop, clothes have always been more than clothes. A hoodie is not just cotton stitched into shape; it’s a code. A pair of sneakers isn’t just rubber and leather; it’s a history book. What you ...

Designed with Indian winters in mind, Merino wool offers warmth without the bulk (Image: Canva) Merino wool is trending for winter, popular with Gen Z and millennials for sustainability Soft, ...

Merino wool has quite the well-earned reputation. Soft yet strong, warm yet breathable, it’s a favorite for both everyday basics and high-performance layers. But as anyone who’s ever accidentally ...

Ever wonder why those expensive merino wool baselayers feel so much better than synthetic materials? A new peer-reviewed scientific study aims to shed some light on why. From time to time, outdoor ...

While shopping for activewear, you’ll undoubtedly see plenty of marketing copy touting the benefits of both natural and synthetic materials. Both have benefits and drawbacks, and many “natural” ...

Despite its typical high prices, this versatile and super-soft fabric doesn’t have to break the bank or come from a high-end ...

You’ve heard it before: merino wool makes performs best for baselayers. A new study from North Carolina State University backs that up with scientific research. Ever wonder why those expensive merino ...