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The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

YouTube today announced a significant increase to courtesy Data API limits, which regulate how many videos app developers can upload and how many read and write operations their apps can perform.

Fabulate is a launch partner for YouTube’s newly announced Creator Partnerships API program. The tech firm said this move ...