To set your new business on the path to success, you’ll need to create a roadmap, formally known as a business plan. According to a 2021 study from the New England Journal of Entrepreneurship, the act ...

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Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...

Writing a thorough business plan is a necessary if tedious part of starting a business. But it’s not just for the startup phase. It’s also a good practice for existing businesses to review their ...

A business plan is a document that will not only keep your company on track with its goals but will also be a vital component to helping potential lenders invest in your business. It's a detailed ...

Please provide your email address to receive an email when new articles are posted on . “Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a ...

It pays to plan. Entrepreneurs who write business plans are more likely to succeed, according to our research, described in an earlier piece for Harvard Business Review. But while this might tempt ...

When it comes to planning, Luan Wise is somewhat of an anomaly – in that she actually enjoys it. “It’s my favourite part of marketing because it gives me time to think,” she says. “You often don’t get ...

We previously looked at how you could use ChatGPT for marketing, in this guide we will look at how you can use Google Bard to create a marketing plan. Google Bard is a powerful AI tool that can be ...