Is Apple falling behind in artificial intelligence (AI)? Here's what CEO Tim Cook just said.

Apple is making strides in AI, but that's not the only factor at play.

Apple's Playgrounds approach to AI is a sign of its larger strategy

The 2026 revamp of Apple Intelligence and Siri is imminent, and Playlist Playground in iOS 26.4 shows Apple will continue to treat AI as a background tool, not a flagship feature.
The Chosun Ilbo on MSN

Samsung's AI-powered Bixby challenges Apple's Siri

Samsung Electronics is unveiling a more intelligent voice assistant, ‘Bixby,’ enhanced with artificial intelligence (AI). This mirrors Apple’s collaboration with OpenAI and Google to upgrade its voice assistant Siri.
New York Post

Apple shakes up AI team as top exec John Giannandrea steps down

Apple’s longtime artificial intelligence chief is leaving as the iPhone maker and its Siri voice assistant scramble to play catchup with AI rivals, the company said. John Giannandrea, who had served as Apple’s senior vice president of machine learning ...

Apple makes AI push with trio of new and updated devices: report

Apple is expanding its AI strategy with smart glasses, an AI pendant and upgraded AirPods, per Bloomberg—see what it means for AAPL and investors.

Apple’s iPhone sales surge to new quarterly high despite early missteps in artificial intelligence

Apple’s iPhone sales soared to a new quarterly record during the holiday season, despite artificial intelligence blunders that prompted the technology trendsetter to get a helping hand from Google.
East Bay Times

Apple artificial intelligence head to leave after AI struggles

(Bloomberg/Nick Turner) — Apple Inc. artificial intelligence head John Giannandrea plans to step down from the job, ending a challenging stint at the iPhone maker. Giannandrea, who held the role of senior vice president for machine learning and AI ...