Siri, Apple and chatbot
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Apple and Google entered a multi-year collaboration for Apple Intelligence features powered by Gemini, accelerating the development of a personalized Siri.
Apple has restructured its artificial intelligence strategy under software chief Craig Federighi, accelerating plans to overhaul Siri by relying on external AI models after years of internal delays and organizational friction.
The new collaboration gives Alphabet the AI momentum it needs.
Apple is said to be working on a new AI-powered wearable device, a compact, pin-like gadget designed to expand the way users interact with generative AI outside of traditional screens.
The pact around Gemini technology provides a potential advantage for Google in its race against OpenAI, which also works with Apple.
Apple was facing increasing questions about its plans for artificial intelligence as other big tech companies invested tens of billions in the technology.
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Apple slips in global rankings as AI-driven rivals gain ground
The tech giant is dealing with two major challenges this month: a courtroom battle over app store rules in India and the loss of its position as the world’s most valuable company to chipmaker Nvidia.
A Siri AI chatbot can transform how you interact with your iPhone. Here's to hoping Apple can make it even better than its rivals.