After rumblings that Rhode's $1 billion sale landed Hailey Bieber billionaire status, Northwestern University law professor ...

AI has quietly taken the wheel in shaping perceptions and driving customer decisions. AI search results and emerging AI ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies.

Musk bought Twitter in 2022 for $44 billion. About a year later, the company rebranded as X. Now, however, X is arguing in ...

International betting brand GG.BET has released a video recap of their activity this year. In 2025, the brand maintained an active presence in the sports world, became more deeply involved in esports, ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Language is supposed to illuminate meaning, but it doesn’t always work that way. As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely ...

Forty years ago, there were only a handful of truly “global brands” and they were made up of only the biggest corporations — Coca-Cola, PepsiCo, Colgate-Palmolive, IBM, Shell. Then a rash of upstarts ...

Before a company can earn a reputation as one that consumers love to do business with, people first have to learn that it exists and recall its unique attributes. Of course, while building awareness ...

PBS connects with hundreds of millions of Americans through stories that matter to our lives. Our brand is designed to reach millions of Americans anytime and anywhere, as we have for more than 50 ...

Generic drugs contain the same active ingredient as their brand-name counterparts. However, they usually cost much less than the brand-name version. Before the Food and Drug Administration (FDA) ...