Banner ads may be passé, but don't tell that to eBay. The leading online auction site has begun selling the ads to some of its top sellers and plans to expand the program to those particular sellers ...

eBay has significantly boosted its advertising revenue since last year, but some sellers worry that the company’s efforts in this area are driving potential buyers away from the online marketplace.

The retail media boom isn’t just for Amazon and brick-and-mortar chains. Online marketplaces are also investing heavily in ad platform businesses, albeit for different reasons. Etsy and eBay, two of ...

eBay is building out an in-house advertising team and cutting ties with an outside ad firm, Triad Retail Media, to move sales in-house after working together since 2010. The company also plans to ...

Since its split from PayPal – and the $925 million divesture of its enterprise technology business last summer – eBay has been relatively silent. But judging by its latest quarterly earnings in late ...

Yahoo and eBay announced that they have entered into a multiyear partnership today which will fortify the offerings of one another, growing Yahoo Search Marketing via expansion on eBay and eBay’s ...

eBay plans to test out pop-up ads on its Web site, a move that could prove controversial with its members. eBay will test the ads over the next several weeks, the company told members Thursday via a ...