Until today, Apple's iPhone 12 and iPhone 12 mini was available in five colors: black, white, red, green and blue. Today, at its annual iPad event, the company unveiled yet another color: purple.

This year I’ve had the opportunity to handle all four models in the flagship iPhone lineup: 12 mini, 12, 12 Pro, and 12 Pro Max. Each iPhone is best at something that makes the variety in the lineup ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. This article is more than 4 years old. This week saw Apple cut its ...

Oh, Apple, you’ve released a lot of stuff this year. It’s like you barely knew there was a pandemic to slow you down. Five new iPhones, three iPad variants, a whole new processor for the Mac, the ...

“We also wanted to do something a little different,” said Kaiann Drance, vice president of marketing at Apple, as she flipped open three aluminum briefcases with the James Bond theme song playing in ...

Over the past few weeks, a variety of reports have suggested that the iPhone 12 mini is not selling as well as the rest of the iPhone 12 lineup. One the flip side, the iPhone 12 Pro is said to be ...