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In a 2025 year-end post, Instagram chief Adam Mosseri addressed the massive shifts AI is causing in photography, stressing that authenticity will be harder and harder to come by -- and offering thoughts on how creators, camera makers and Instagram itself will need to adapt.
"The ability to be real, to connect, to have a voice that couldn't be faked—is now accessible to anyone," Mosseri said.
In an end-of-year message, Instagram head Adam Mosseri said that the platform would have to evolve to cope with a coming flood of AI-generated content
Digital Camera World on MSN
Instagram, as we know it, is dead. But as Instagram head Adam Mosseri calls pro photographs “boring,” where is Instagram headed next?
For a long time, Instagram was known for its grid of square photos, but Instagram head Adam Mosseri says “that feed is dead” – and it has been for years. In a post at the start of 2026, Mosseri shared insight into how aesthetics are changing – and how that is both going to affect creators and the social media platform moving forward.
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Instagram CEO thinks real content should be labeled
When Instagram CEO Adam Mosseri looks into the rapidly approaching future of AI-generated content, he sees a massive problem: how to tell authentic media apart from the kind made with AI technology.
Instagram users, you may have noticed something new at the top of your inbox. On Dec. 13, the social media company announced the rollout of Instagram "Notes", a feature they described as "a new way to share your thoughts and see what your friends are up to.”
Adam Mosseri leads Instagram as the CEO (although he seems to prefer the phrase Head of Instagram) and recently admitted that AI slop is all over our feeds.
Discover how much money some of the richest Instagram influencers can make per post -- as well as some of the brands paying millions for their star power.
Want to hide someone's activity on Instagram without blocking them? Now you can. National attention on mental health has put pressure on social media giants like Instagram to address safety and security on their platforms. What is Instagram doing in response?
Instagram is a free social media platform for sharing photos and videos with your followers. It's become an especially popular way to connect with brands, celebrities, and friends. Instagram has an array of features, from short-form videos to live ...
Instagram has some security measures in place to ensure hackers and scammers can’t access your account. Two-factor authentication is one of them, but sometimes it doesn’t work. Today, we’ll show you what you can do when Instagram is not sending an ...
Business.com on MSN
Instagram for business: Key benefits and best practices
Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and build brand engagement daily.