Opinions expressed by Entrepreneur contributors are their own. When it comes to persuasion, likeability is key. Consider the last time someone persuaded you to do something. Odds are you appreciated ...

A research paper found that chatbots overall were 10 times more effective than TV ads and other media in changing someone’s ...

When it comes to advancing your career, persuasion is a place where ChatGPT can help. On so many levels, persuasion is the key to your professional success. Persuasion will help you to win the ...

While many people don’t like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their prospects. You may try to persuade an employee to ...

Opinions expressed by Entrepreneur contributors are their own. Whether you’re convincing your boss to fund your project or your preschooler to wipe his own hiney after using the bathroom, persuasion ...

Most facets of business rely on persuading others. In sales, the goal is to convince the buyer that your product is better than your competitors’. In a job posting, it's to persuade the candidate that ...

A pair of studies published in 'Nature' and 'Science' both point to the perils of chatbots. Readers are advised to use new ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of ...

There is a nightmare scenario for democracies around the world in which sophisticated artificial intelligence becomes so capable of human persuasion that it skews election results. Bombarded by ...

"The saying goes, 'You catch more bees with honey than with vinegar.' This expression is well-known. Persuasion is truly an art form, and those who are highly persuasive have honed the subtle nuances ...

An appeals court postponed gay marriages in Michigan following a judge's previous ruling that struck down the state's same-sex marriage ban. Earlier, Michigan county clerks opened their offices to ...