In Nike's latest golf Christmas ad, they recognize Scottie Scheffler, who is currently the world's top player.

On Monday, Scheffler was named the winner of the 2025 Jack Nicklaus Award, given to the PGA Tour's Player of the Year. It's the fourth straight time he has won the award, which ties Tiger Woods for the most consecutive times winning the Jack Nicklaus Award.

Scottie Scheffler wins his 4th straight Player of the Year award, joining Tiger Woods. Rookie Aldrich Potgieter's wrestling background fuels his rise.

Scottie Scheffler won PGA Tour Player of the Year again, and now there's just one player who has won more than him: Tiger Woods.

Thankfully golf is in such a place these days that we are treated to a lot of alternate-style events all of the time. Black Friday brought a revitalized version of The Skins Game where Keegan Bradley emerged victorious and next week will bring with it the Optum Golf Channel Games.

"Golf’s wealth hierarchy is dominated by Tiger Woods’s $121 M in career earnings, followed by Rory McIlroy and Phil Mickelson. Scottie Scheffler, with about $82 M, continues climbing the list — and may soon rewrite golf’s biggest financial milestones.