Before we get into the “how-to,” let’s clear the air. I’ve been a brand consultant for over 20 years, and I’ve worked with everyone from small Kentish vineyards to established importers. The wine ...

Most startup branding fails because founders prioritise meaning over memorability. A brand that is instantly recognisable but ‘meaningless’ outperforms a deep, purposeful brand that no one remembers.

In 2026, your website isn’t just a digital brochure; it’s a data node. If your website design process is still following the “pretty picture” philosophy of the last decade, you are wasting capital.

The most dangerous assumption a professional services managing director can make is believing that positioning is a marketing exercise. It is not. Positioning is a structural business constraint. When ...

Most “global” brands are an absolute mess. I see it every week at Inkbot Design: Clients want the prestige of a world-governing body without understanding the technical rigour required to maintain it.

What Is The True Cost of Brand Strategy? The true cost of brand strategy encompasses both the upfront agency fees, which range from £3,000 to over £100,000, and the ongoing financial losses caused by ...

The cost of confusing your customer is higher than ever. Attention is a finite currency, and most business websites are bankrupt. Bento Grid Design has emerged not because it looks “clean”, but ...

Corporate rebranding projects inside growing UK professional services firms frequently stall at the architecture stage. When a firm employing 50 to 200 people prepares for an aggressive growth phase, ...

Forget the crystal ball gazing into the graphic design industry. Forget the articles breathlessly promising holographic logos and brain-implanted advertisements. Most predictions about the future of ...

A CEO told me he wanted a full rebrand because his primary brand colour felt “dated.” His company was thriving, yet he was ready to discard a decade of market authority for a cosmetic whim. I gave him ...

The best positioning statement you’ll read this year is not the most polished one. It’s the one that names what the firm refused to do. Most guides to positioning statement examples hand you twelve ...

What Professional Services Brand Naming Actually Is Professional services brand naming is the discipline of selecting and governing a firm’s name as an operational asset – one that must survive ...