Acquiring Scibids and Rockerbox is about making DoubleVerify more attractive to potential customers and stickier with ...

To solve ad tech's intractable problems, there’s a solution that the advertising industry could borrow from the hacker world: ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced ...

Streaming TV advertisers still lack transparency. So Rain the Growth Agency created its own way to get more transparency into ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% ...

A concept known as data minimization – only collecting what’s strictly necessary – is becoming a key tenet of privacy ...

DoubleVerify's acquisition of Rockerbox marks another step in its development from an ad verification provider into a ...

Digital advertising is like craps, says Aditude’s Justin Wohl. It’s about tuning out the noise while placing safe bets that ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...