Recognising this deep connection, TotalEnergies has revisited its iconic campaign, ‘Lamba Chalega’ (Will run long) with a ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...

Mumbai’s Global Fusion turned into a celebration hotspot on February 19 as Campaign India unveiled the winners of its 6th PR ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Our weekly roundup of the latest appointments and account wins news from Havas India, KYN, FCB Kinnect, Housr, 1702, ...

In an age where information flows faster than verification, consumer scepticism has become more than a passing trend—it denotes a fundamental shift in how audiences interact with brands. While the ...

Access limited free articles a month after free, fast registration.

With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

Access limited free articles a month after free, fast registration.

Shortlists for the 2025 edition of the PR Awards have been announced. The awards celebrate excellence in corporate communications and public relations. Winners will be announced on 19 February at an ...

In October 2024, Amazon consolidated its ad-supported streaming services—Amazon miniTV and MX Player—into a single entity, Amazon MX Player, as part of its broader strategy to strengthen its foothold ...

Access limited free articles a month after free, fast registration.