Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

The Cannes Lions has announced its Jury list comprising global industry leaders selected to award creative work and define ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Pinto to lead APCO’s India operations and be responsible for the company's strategic corporate business across Asia.

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...

Articles written by Prady Kumaar ...

Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree ...