Collective headcount across the “big six” holding companies fell by 1.6% in 2024, the first drop since the pandemic hit in ...

Duncan Meisel, executive director of Clean Creatives, said: “Investors in IPG and Omnicom should understand the fossil ...

Webster referred to the approach as walking into AI “blindly,” stating that if the company knows what’s driving the business, ...

Programmatic can be a black box. The recently released Adalytics report alleges that major advertisers had their programmatic ...

Revealing that unpaid labor for women in the U.S. amounts to $10.8 trillion annually, and women account for 70% of all unpaid ...

Anora is proof that story beats spend. Because it has something money can’t buy: emotional depth, authenticity and a story ...

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...

Spoiler alert: Mr. Peanut is one of the unexpected stars of Netflix’s anticipated sci-fi film The Electric State, and Planters is “super-pleased” about how its mascot is portrayed in the movie, said ...

It’s no secret that innovation thrives where bold ideas collide with fearless action.

“She was interested in me. She listened to me, treated me like I was lovable,” Alison Case said in a documentary about Specht, a McCann copywriter who in 1973 created the cosmetic company’s slogan, ...

According to COMvergence, the global account is worth $125.8m in billings annually. Prior to IPG Mediabrands winning the ...

Global independent agency PMG took back its crown in the final 2024 indie media rankings, according to a monthly snapshot ...