Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

The London-listed ad group said that InfoSum—which will join its media investment group GroupM—will help it create marketing ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

WPP announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

This builds upon WPP's existing relationship with HEINEKEN. Ogilvy supports brands across the HEINEKEN company portfolio ...

WPP (WPP) announced on Monday that it has been selected by Heineken (HEINY) as its global shopper marketing and commerce partner for the ...

WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...

WPP has been selected by Heineken® as its global shopper marketing and commerce partner for the Heineken® brand portfolio, ...