Search Engine Land » SEO, PPC & AIO Guides » UTMs for Google Business Profile: Track clicks smarter Share Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements ...

Google Business Profile is an effective marketing channel for local businesses that meet with customers in person. But when you run a local business, one of the worst things that can happen to your ...

Google begins automatically surfacing social media posts on Google Business Profiles. Google now automatically displays social media posts on Google Business Profiles. Businesses can manage which ...

Last June, Google began testing a "profile strength" widget or status icon that shows you if you need to do more with your Google Business Profile. Well, that just went live on Friday and seemed to be ...