McDonald's has doubled down on Grinch branding in its Christmas campaign by Leo UK. Not only is the mischievous Dr Seuss character appearing in the TV ads, he's also saturating the restaurants through ...

Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The ...

McDonald’s is bringing some holiday cheer with the launch of its new Grinch Meal, and the fast-food giant has also released a ...

The holiday meal inspired by the Grinch rolled out in stores Dec. 2. Highlights include Dill Pickle "Grinch Salt" McShaker ...

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending for the second ...

From his storybook legacy to his modern-day anti-holiday influence, the Grinch has become an enduring face of the ...

A key component of Universal's campaign for 'The Grinch,' which debuted to a rousing $66 million over the Nov. 9-11 weekend, was a snarky billboard campaign tailored for individual locales. By Pamela ...

Jim Carrey’s live-action How the Grinch Stole Christmas movie seemed like a perfect idea, but it has taken 25 years for audiences to come around.

All three Grinch movies — How the Grinch Stole Christmas (1966), Dr. Seuss’ How the Grinch Stole Christmas (2000), and The ...

It's never too early to start watching everyone's favorite cranky Christmas character (and we're not talking about Scrooge).

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with “The Grinch.

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with “The Grinch.