TreSemmé’s “Get TF Out of Bed” campaign reflects how Unilever, among other major companies, is sharpening its focus on social ...
To get a clearer picture of the range of applications, Ad Age spoke with teams behind three recent account wins: Tropicana, ...
Marketers such as Unilever, Newell, Procter & Gamble and Georgia-Pacific are using AI for everything from mass-producing ad iterations to creating synthetic focus groups and refining feedback for ...
If Omnicom doesn't change, Sadoun says Publicis Groupe will start reporting gross revenue too, to enable accurate performance ...
Lavazza built Lucy, one of many AI personas on the coffee brand’s marketing team, helping brew the right strategy.
Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into ...
Why the Starbucks “Bearista” cup, Trader Joe’s mini totes and Stanley’s Target-exclusive Valentine’s Day tumblers were such ...
Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into ...
Linh Peters, now CMO at science-backed hair care brand Seen and formerly with Walgreens, talks about marketing as a growth ...
Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into ...
To get a clearer picture of the range of applications, Ad Age spoke with teams behind three recent account wins: Tropicana, ...
Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into ...
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