Johnson & Johnson announced that it entered into a definitive agreement to acquire Atraverse Medical. Regeneron struck a drug pricing deal with the Trump administration to reduce prices on drugs for ...

Nebraska Medicaid officials say they are trying to make it as easy as possible for enrollees to comply, so people don’t lose ...

The in-network hospital system charged Toska’s insurer $6,746.50 for the ER visit, including $20.60 for the famotidine and $6 ...

Theraflu’s campaign frames rest as a key part of cold and flu recovery. An adjoining survey found 80% of working caregivers ...

Regulators consider end to compounding of GLP-1s; RFK Jr. appeals court decision blocking changes to vaccine schedule; FDA ...

Stagwell’s communications segment posted a 5.3% year-over-year organic net revenue increase to $96.8 million in Q1 2026.

Consumers and patients expect more from their healthcare interactions, therefore reaching the right audience is critically important. But to drive real world outcomes, pharma marketers must also shift ...

Pharma marketing has fundamentally changed. Awareness, demand, education and access are no longer the winning plays.

Haymarket Media is elevating Jameson Fleming, the former MM+M editor-in-chief, to the role of editorial director, overseeing award-winning publications MM+M and Campaign. In the role, Fleming will ...

Healthcare marketers know traditional channels, but what comes next?

Bayer received an FDA Untitled Letter this week for its prostate cancer drug Nubeqa, shortly after it launched a lawsuit ...

The balancing act that medical marketers must help their brands strike is adapting to rapid technological changes and recognizing the enduring need to promote human empathy. Medical marketers can’t ...